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WPTF, News-Talk 680, is a general talk radio station serving the Triangle area of Raleigh, Durham, and Chapel Hill, North Carolina. The station is owned by Curtis Media Group. Its call letters date back to the former longtime owner of the station, Durham Life Insurance Company, whose motto was "We Protect The Family."
   Programs on WPTF include national talk show hosts Rush Limbaugh, Sean Hannity, Clark Howard, Dr. Dean Edell, and Mark Levin, and programs such as Coast to Coast AM. In addition, the station also hosts local programming with Jack Boston, Tom Kearney, and afternoon host Bill LuMaye.
   WPTF is the former call sign of local TV channel 28, the longtime NBC affiliate in the Triangle. That station is now WRDC, "MyRDC," an affiliate of MyNetworkTV.
   WPTF's 50,000-watt signal is non-directional during the day, but the nighttime directional signal is hard to hear 50 miles to the north in Virginia, while to the south WPTF can supposedly be picked up in Venezuela.

Early History

WPTF was originally called WFBQ, and was the second radio station in Raleigh (N. C. State had the first, WLAC, but it didn't last), going on the air September 22, 1924 at 1190 AM, broadcasting at 50 watts. The station was owned and operated by the Wynne Radio Company, owned by William A. Wynne
   WPTF-TV, a nine-year-old station previously called WRDU-TV when Durham Life bought it, joined the two radio stations at their Highwoods Boulevard studios on the north end of Raleigh.
   In 1991, Durham Life sold its broadcasting stations. Don Curtis, who bought all of WQDR, had a "controlling interest" in WPTF. NC State athletic officials cited their desire to be on an FM signal with a multi-year contract and the ability to collect more local advertising revenue, conditions that Curtis Media was unwilling to provide.
   Local host Bill LuMaye has been under fire as of late, both from listeners and staff within the same building, for comments made on his program. He has been highly critical of illegal immigration, which doesn't sit well with some at Curtis Media. Curtis also owns Spanish-language WYMY-FM (La Ley 96.9).

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